ListingLaunchpad
Privacy Policy
Last updated & effective: July 6, 2026
Terms of Service · Privacy Policy · Extension Privacy
Overview
This policy explains how Urbanicity Canada Inc. (“Listing Launchpad,” “we,” “us”) collects, uses, and shares personal information through the Listing Launchpad web application, website, and related services. The browser extension has a supplementary policy of its own. We are a Canadian company and handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.
Two kinds of people use Listing Launchpad
- Agents (our customers). Real estate professionals who create accounts. For their information, we decide how and why it is processed, as described in this policy.
- Clients and members of the public. Sellers, buyers, rental applicants, open-house visitors, and others whose information an agent collects or manages through the Services (for example via a share link, intake form, application form, or sign-in kiosk). For this information, the agent is the organization responsible, and we process it on the agent’s behalf as a service provider. If you are a client, your first point of contact for questions or requests about your information is your agent; you can also contact us and we will help route your request.
Information we collect
Information you provide:
- Account and profile — name, email, password (stored hashed by our authentication provider), phone, brokerage, board memberships, headshot, branding, and settings.
- Listing content — property details, descriptions, photos, videos, documents, and generated marketing copy you keep in your workspace.
- Client Data entered or collected through the Services — client contact details; identification documents gathered for FINTRAC purposes; rental applications (which may include employment, income, and reference information and supporting documents); open-house sign-ins; offer registrations; edits and comments submitted through share links.
- Communications — messages you send us, and emails you compose and send through the Services.
Information collected automatically:
- Log and device data (IP address, browser type, pages viewed, timestamps).
- Usage events — which features are used and, for form-autofill, which fields were filled and corrected (used to improve matching accuracy).
- Signup attribution — the campaign parameters, click identifiers, or referrer that brought you to the site, captured when you first visit and associated with your account at signup.
- Cookies and local storage used for authentication, preferences, and the attribution above. We do not use third-party advertising cookies or cross-site tracking.
Information from other sources: data you direct us to import from listing pages or documents; geocoding results for listing addresses; payment and subscription status from our payment processor (we never see full card numbers).
How we use information
- To provide the Services: storing and syncing your workspace, generating content you request, sending emails you initiate, powering share links and client-facing forms, and processing payments.
- To operate accounts: authentication, trials and subscriptions, support, and service messages.
- To secure the Services: fraud and abuse prevention, debugging, and audit logging.
- To improve the Services: analytics on how features are used, improving field-matching and import accuracy, and developing new features.
- To comply with law and enforce our Terms of Service.
AI processing
When you use AI features — content generation, photo editing, translation, imports and data extraction, voice dictation — the relevant content is sent to third-party AI providers (currently Anthropic, Google, and Deepgram) to fulfill your request. We use these providers under commercial terms that restrict them from using your content for their own purposes, including training their models. AI features run only when you (or a feature you enable) request them.
When we share information
We share personal information only:
- With service providers that host and power the Services, bound by contractual confidentiality and use restrictions. Currently: Supabase (database, authentication, file storage), Vercel (application hosting), Anthropic, Google, and Deepgram (AI processing), Resend (email delivery), Stripe (payments), Jina AI and Microlink (fetching pages you ask us to import), and OpenStreetMap/Nominatim (geocoding listing addresses).
- At your direction — when you create a share link, publish content, export data, email a client, deliver documents to a vendor, or connect an integration (such as a CRM), the recipient receives the data you chose to send. Their handling of it is governed by their own policies.
- Within your team — if you join a team, your team leader and teammates can see listing data according to the team features you use.
- For legal reasons — to comply with law, enforce our terms, or protect rights, safety, and security.
- In a business transfer — if we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this policy.
Aggregated and de-identified data
We may create and use data that has been aggregated or de-identified so that it no longer identifies you, your clients, or any other individual — for example, market statistics, feature-usage trends, and model-quality metrics. We may use and share such data for any lawful business purpose, including commercial purposes, and we commit not to attempt to re-identify it.
Where information is stored
Our service providers store and process data on infrastructure that may be located in Canada, the United States, or other jurisdictions. While in another jurisdiction, information is subject to that jurisdiction’s laws and may be accessible to its courts and authorities under lawful process. We use providers with strong security practices and contractual safeguards regardless of location.
Retention
We keep personal information for as long as your account is active and as needed for the purposes above. Listing content and Client Data remain in your workspace until you delete them or close your account. After account closure, we make core data available for export for at least 30 days, then delete or de-identify it within a reasonable period, except where longer retention is required by law (e.g. billing records) or where data persists briefly in encrypted backups before aging out.
Security
We protect information with encryption in transit, private storage buckets with owner-scoped access rules, row-level security on our database, scoped access tokens for share links, and least-privilege access internally. No system is perfectly secure; if we learn of a breach creating a real risk of significant harm, we will notify affected users and the Office of the Privacy Commissioner of Canada as required by law.
Your rights and choices
- Access and correction — you can view and edit most of your information directly in the app, or ask us for a copy of the personal information we hold about you.
- Deletion — you can delete listings, documents, and other content in the app, or ask us to delete your account and associated data.
- Withdrawing consent — you may withdraw consent to optional processing at any time, subject to legal or contractual restrictions; some features may stop working as a result.
- Marketing email — service and transactional messages are sent as part of providing the Services; any marketing messages we send include an unsubscribe link, consistent with CASL.
- Complaints — contact us first and we will try to resolve your concern. You may also complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or your provincial privacy regulator.
Children
The Services are for professional use and are not directed to anyone under 18. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy as the Services evolve. We will post updates here and revise the date at the top; for material changes we will give prominent notice (such as email or in-app notice) before they take effect.
Contact
Privacy questions and requests: Urbanicity Canada Inc. · Hamilton, Ontario, Canada · robert@urbanicity.com
Listing Launchpad is a product of Urbanicity Canada Inc. · listinglaunchpad.ai