Terms of Service

These Terms of Service (the “Terms”) are a binding agreement between you and Urbanicity Canada Inc. (“Listing Launchpad,” “we,” “us,” or “our”), the operator of the Listing Launchpad web application, browser extension, and related services (together, the “Services”). By clicking “Create Account,” signing in, or otherwise using the Services, you accept these Terms and our Privacy Policy. If you do not agree, do not use the Services. If you use the Services on behalf of a brokerage, team, or other organization, you represent that you have authority to bind that organization, and “you” includes it.

The Services are built for licensed real estate professionals and their teams. You must be at least 18 years old, provide accurate account information, and keep your credentials secure. You are responsible for all activity under your account. Team leaders who add seats are responsible for their members’ use of the Services and represent that they are entitled to access any listing or client data shared within the team.

Listing Launchpad is a software tool: a workspace for entering listing details once and generating marketing content, plus related features (imports, form autofill, share links, client intake, checklists, calculators, media tools). We are not a real estate brokerage, a party to any transaction, or a provider of legal, financial, tax, or regulatory-compliance advice. Outputs such as net-sheet or commission calculations are estimates for convenience only and must not be relied on as financial advice.

Many features use artificial intelligence (including third-party AI models) to draft text, edit photos, translate content, extract data from pages and documents, and more. AI output can be inaccurate, incomplete, or unsuitable. You must review, verify, and approve all AI-generated or AI-imported content before publishing or relying on it. You are solely responsible for ensuring anything you publish complies with applicable law and professional rules, including real estate advertising rules (e.g. TRESA/RECO in Ontario), your board and MLS® rules, human-rights and fair-housing laws, and competition/consumer-protection law. Similar or identical AI output may be generated for other users; we do not guarantee exclusivity of generated content.

“Your Content” means everything you (or people you invite, such as clients using a share link) submit to the Services: listing details, photos, videos, documents, descriptions, branding, and similar material. You retain ownership of Your Content. You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, modify (e.g. resize, transcode, reformat), display, and transmit Your Content as needed to operate, provide, secure, support, and improve the Services, including processing it through the third-party providers described in our Privacy Policy (hosting, AI, email, and similar infrastructure). You represent that you own or have the necessary rights to Your Content — including photographs, floor plans, and any data imported from MLS® systems, portals, or other sites — and that submitting it does not violate any law or third-party right.

The Services let you collect and manage personal information about other people — sellers, buyers, rental applicants, open-house visitors, offer registrants, and other clients — including through intake forms, applications, kiosks, and share links (“Client Data”). As between you and us:

• You are the organization responsible for Client Data under privacy law (e.g. PIPEDA). We process it as your service provider, on your instructions, to provide the Services to you.
• You represent that you have the legal authority and any required consents to collect the Client Data you run through the Services, and that you will only collect what your purpose reasonably requires.
• You are responsible for responding to your clients’ access, correction, and deletion requests, and for your own regulatory obligations (including FINTRAC identification and record-keeping duties — the Services may help you gather documents, but compliance remains yours).
• You will promptly delete Client Data from the Services when you no longer have a lawful basis to retain it.

You agree not to:

• use the Services for anything unlawful, deceptive, or discriminatory, including publishing content that violates human-rights or fair-housing law;
• submit content or data you do not have the right to use, or scrape or import data in violation of a third party’s terms or applicable law;
• send spam or messages that violate anti-spam law (including CASL) through the Services;
• probe, disrupt, overload, or attempt to gain unauthorized access to the Services or other users’ data;
• reverse engineer, resell, sublicense, or white-label the Services without our written agreement;
• use the Services to build a competing product, or use automated means to extract our content or data other than through features we provide.

When you use the browser extension or autofill features on third-party sites (MLS® systems, boards, portals), you are responsible for complying with those sites’ terms and your agreements with them.

The Services interoperate with third parties — payment processing, MLS® and listing platforms, CRM integrations you connect, email delivery, mapping, and AI providers. Your use of a third-party service is governed by its own terms, and we are not responsible for third-party services or for changes they make that affect the Services.

We collect data about how the Services are used (features used, fields filled, performance and error data, and similar telemetry — “Usage Data”). We may also create data derived from Your Content, Client Data, and Usage Data that has been aggregated or de-identified so that it does not identify you, your clients, or any other individual (“Aggregated Data”).

• We own Usage Data and Aggregated Data and may use them during and after the term of this agreement for any lawful business purpose, including operating, securing, and improving the Services; developing new products and features (including training and tuning our own models and matching systems); benchmarking; and creating and commercializing analytics, statistics, market-insight, and similar data products.
• We will not sell or publish Aggregated Data in a form that identifies you or any individual, and we will not attempt to re-identify de-identified data.
• Personal information itself is handled as described in the Privacy Policy — we do not currently sell personal information, and any future change to that practice would require updated notice and any consent required by law.

The Services — including software, design, templates, prompts, field catalogs, and branding — are owned by us and our licensors and are protected by intellectual-property law. We grant you a limited, non-exclusive, non-transferable right to use the Services during your subscription in accordance with these Terms. If you send us feedback or suggestions, we may use them without restriction or obligation to you.

You may stop using the Services or cancel your subscription at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if your use poses a security or legal risk — where practical, we will notify you and give you a chance to cure. After account closure we will make your core listing data available for export for at least 30 days, then delete or de-identify it in accordance with the Privacy Policy. Sections that by their nature should survive (including 4, 5, 9, 10, 12–15) survive termination.

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY THAT AI-GENERATED OR IMPORTED CONTENT WILL BE ACCURATE, COMPLETE, OR COMPLIANT WITH PROFESSIONAL RULES. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT DATA WILL NEVER BE LOST — KEEP YOUR OWN RECORDS OF MATERIAL YOU CANNOT AFFORD TO LOSE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) WE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST COMMISSIONS, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICES IN ANY 12-MONTH PERIOD WILL NOT EXCEED THE GREATER OF THE AMOUNTS YOU PAID US FOR THE SERVICES IN THAT PERIOD AND CAD $100. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

You will defend and indemnify us against claims, damages, and expenses (including reasonable legal fees) arising from: Your Content; your collection or use of Client Data; content you publish (including AI-generated content you chose to publish); your breach of these Terms; or your violation of law or of a third party’s rights, including professional, advertising, human-rights/fair-housing, anti-spam, and privacy obligations.

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-laws rules. Before starting a formal proceeding, you agree to contact us and give us 30 days to try to resolve the dispute informally. Subject to that, the courts of Ontario have exclusive jurisdiction over disputes relating to the Services, and each party waives objection to venue there. Nothing in this section prevents either party from seeking injunctive relief or limits rights you have under mandatory consumer-protection law.

We are actively building the product and may add, change, or remove features at any time. We may also update these Terms; if a change is material, we will give at least 30 days’ notice by email or in-app notice before it takes effect. Your continued use of the Services after the effective date constitutes acceptance of the updated Terms. If you do not agree, stop using the Services and cancel before the change takes effect.

These Terms, together with the Privacy Policy and any order or plan terms you accept, are the entire agreement between you and us regarding the Services. If any provision is unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delay or failure caused by events beyond its reasonable control.

Urbanicity Canada Inc. · Hamilton, Ontario, Canada · robert@urbanicity.com